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BtoB

White House urges passage of Internet privacy law

Published on .

Washington, D.C.—The White House has thrown its weight behind legislation to regulate online data gathering and behavioral advertising, on Wednesday urging Congress to pass a “privacy bill of rights.”

Lawrence Strickling, an assistant secretary within the Commerce Department, urged legislators to “create a framework that provides incentives for the development of codes of conduct, as well as continued innovation around privacy protection.” He also asked that such a law give authorization to the Federal Trade Commission to monitor and enforce it.

The FTC has urged the passage of such a law, including a “do not track” option, that would allow Internet users to opt out of all behaviorally targeted advertising.

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