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BtoB

New white paper from B2BWorks says 'CXO Not The Only Way To Go'

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Chicago--B2BWorks Inc., which provides b-to-b digital marketing, on Monday released a white paper that investigates the importance of targeting all decision-makers in the customer buy cycle. The white paper, titled ``Reaching All Decision-Makers: CXO Not The Only Way To Go,'' explores the b-to-b purchase structure and the roles of corporate departments and executives through each step of this process. The report compares this process to direct-to-consumer models and discusses how digital marketing offers can reach relevant audiences in each stage of the purchase structure.
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