BtoB

Is the white paper dead for B2B marketing?

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Buzz marketing expert Paul Dunay asks a provocative question this week: Is the white paper dead for b-to-b marketing? He cites a recent conversation he had with Bob Buday, president of the Bloom Group, who said white papers are a “relic” of the print days. Dunay proposes using topic-specific microsites in place of white papers. Read his blog to find out more.
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