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BtoB

The 'White Paper' Secret Weapon (Don't Share This!)

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Having trouble selling your white papers? It can be awfully frustrating when you consider all of the time and energy b-to-b marketers put into developing and distributing white papers. White paper expert Michael Stelzner can sympathize. So in his latest blog he provides his own secret sauce so white papers can generate some sizzle along with the steak.
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