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White paper video

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On the “White Paper Pundit” blog, Jonathan Kantor offered a recent post on “Why Video Should Be Part of Your Business White Papers.” He believes that white papers containing videos will appeal to younger, social media savvy businesspeople. He also said that new tools make embedding videos a snap. “Given the capabilities of the current version of Adobe Acrobat Professional coupled with the ease and simplicity of popular video editing tools such as iMovie and Camtasia Pro, any business writer could easily incorporate professional video snippets into their business white papers,.” Kantor wrote.
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