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BtoB

WhiteCross lines up with ABCi Interactive

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Chicago--WhiteCross Systems Inc. said Thursday that it has teamed with Audit Bureau of Circulations Interactive to create data mining and analysis services for the media industry. ABCi's ability to provide auditing services on top of WhiteCross' information collection and analysis should lend credibility to the information for the purposes of advertising sales, WhiteCross executives said.
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