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BtoB

Wiedemann & Lomasney announce acquisitions

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New York—Wiedemann & Lomasney, a newly created marketing services company, announced it has acquired Lanyap, a direct and digital marketing agency in Chicago. Financial terms of the deal were not disclosed.

Wiedemann also announced it has created a new marketing services organization called UMarketing, into which Lanyap will be folded. Co-founders Jim Miller and Steve Shaw are president and exec VP of UMarketing, respectively.

The agency has also acquired Wiedemann & Lomasney co-owner Ken Lomasney’s database marketing and analytics agency, Fury Group.

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