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BtoB

Wiesner Media Financial Group readies launch of 'Bank Advisor Magazine'

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Centennial, Colo.—Wiesner Media Financial Group announced the upcoming debut of Bank Advisor Magazine.

The premiere issue will be mailed in early June to 30,000 advisors who work in banks. The publication will run three times this year and move to a monthly frequency in 2008. Bank Advisor Magazine will cover the increasing number of insurance and securities products that are now sold through banks. It will have a Web site, bankadvisorsmagazine.com, and an e-mail newsletter, Banking eCast.

The magazine joins three other b-to-b publications within Wiesner’s portfolio: Benefits Selling, Boomer Market Advisor and Senior Market Advisor.

—Matthew Schwartz

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