The premiere issue will be mailed in early June to 30,000 advisors who work in banks. The publication will run three times this year and move to a monthly frequency in 2008. Bank Advisor Magazine will cover the increasing number of insurance and securities products that are now sold through banks. It will have a Web site, bankadvisorsmagazine.com, and an e-mail newsletter, Banking eCast.
The magazine joins three other b-to-b publications within Wiesner’s portfolio: Benefits Selling, Boomer Market Advisor and Senior Market Advisor.