Holliston, Mass.—Wilde Direct, the creative agency division of W.A. Wilde, announced Monday that it has changed its name to Wilde Agency. The agency said the rebranding reflects the services it provides beyond direct marketing in areas such as social and mobile marketing. The agency’s new Web site, www.wildeagency.com, went live Monday. Wilde Agency’s clients include Blue Cross Blue Shield of Massachusetts, Hewlett-Packard Co. and TIAA Cref.