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BtoB

William Godfrey, Aprimo

Published on .

What: Chairman-CEO

Where: Aprimo, Indianapolis

Why: Pursuing his goal of automating the end-to-end marketing chain, Godfrey late last year entered into a partnership with Eastman Kodak Co. to offer marketers Aprimo's line of analytics and campaign management tools together with Kodak's brand content management and fulfillment services. The two expect to launch a fully integrated Aprimo-Kodak product later this year. Earlier this year, Aprimo was positioned by Gartner in the "leaders" quadrant in its "Magic Quadrant for Marketing Resource Management" report.
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