×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

William Godfrey, Chairman-CEO, Aprimo

Published on .

Most Popular
What: Chairman-CEO
Where: Aprimo, Indianapolis
Why: Godfrey, a co-founder of Aprimo, helped create what is now known as marketing resource management and enterprise marketing management. Continuing to innovate after 12 years at Aprimo, Godfrey recently introduced Aprimo Marketing Studio, a software-as-a-service, integrated solution to manage interactive marketing campaigns.
In this article: