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BtoB

William Godfrey, President, Aprimo

Published on .

What: President
Where:
Aprimo, Indianapolis
Why:
Godfrey, a co-founder of Aprimo, helped create what are now known as marketing resource management and enterprise marketing management. He led Aprimo through its $525 million acquisition this year by Teradata Corp., helping to position the latter to compete against such key competitors as IBM.
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