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BtoB

Windstream taps Preschern as senior VP-enterprise CMO

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Little Rock, Ark.—Windstream Corp. has named Matt Preschern senior VP-enterprise chief marketing officer. He was previously VP-marketing for North American business consulting services at IBM Corp. Preschern, who was named BtoB's Top Digital Marketer of the Year for 2012, will be responsible for brand management; advertising; strategic marketing; product development and marketing; pricing; and channel marketing at Windstream, a provider of advanced network communications. Preschern succeeds Don Perkins, senior VP-business marketing, who is on long-term medical leave, although the enterprise CMO title is new to the company, a spokesman said.
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