In the midst of recent economic trouble, people may need pick up a glass of wine after they put down The Wall Street Journal
. At least the people behind the Journal
hope they do. The Journal
announced a partnership with Direct Wines and launched www.wsjwine.com. The Web site offers users access to fine wine sent directly to their homes. There isn't a WSJ label or vineyard, but the new venture may not sound like such a stretch. “We know from extensive research that many of our subscribers enjoy good wine and also have an interest in learning more about wine. WSJwine was designed to offer great wine values and tap the natural curiosity of our readers,” said Paul Bascobert, CMO of Dow Jones & Co., in a Sept. 16 media release. Wines range from a $13 bottle of pinot grigio that is advertised as tasting Italian (but made in Hungary) to a $831-a-bottle red blend that, according to the site, is “exceptionally pure with good underlying acidity as well as a boatload of tannin.” Fears of inebriated writers behind the desk can be squashed as WSJwine will operate independently of the financial newspaper.