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BtoB

Winsper lands two new b-to-b accounts

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Boston—Marketing communications firm Winsper announced Monday that it has been hired by two b-to-b technology companies: Nuance Communications and DataSynapse. Winsper will work for the Customer Care unit of Nuance, a provider of speech and imaging solutions. The agency will help manage brand strategy for DataSynape, a provider of application service management software.
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