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Wireless Advertising Association releases creative and measurement standards

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New York--The Wireless Advertising Association has released its first set of creative standards and measurement definitions for wireless ads across all wireless devices. Creative types include full messages and sponsorships, and measurement definitions have been set for permission level, screen characteristics, response capability and other metrics. The WAA's membership represents wireless carriers, advertisers, agencies, content publishers, ad networks, device and handset manufacturers and technology companies.
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