Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Wireless carrier debuts sports ad push

Published on .

Atlanta--Cingular Wireless said Sunday that it will reach 211 million potential new customers through a brand advertising print and TV campaign that will appear on Super Bowl XXXV, the network television show "Survivor: The Australian Outback," and in such national publications as The Wall Street Journal and USA Today. Developed by BBDO, the campaign emphasizes the value of self-expression in wireless communication--a tactic Cingular claims is unique in its industry. Cingular was created through a joint venture between SBC Communications Inc. and BellSouth Corp.
Most Popular
In this article: