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Wolters Kluwer Health completes data integration initiative

Published on .

New York—Wolters Kluwer Health, an information provider for health care professionals, has completed the consolidation of three business division databases into one integrated data suite. SalesLogix CRM was deployed to pull together data from Wolters Kluwer’s Clinical Tools, Pharma Solutions and Professional & Educational divisions. The CRM platform will be used to forecast sales, print and distribute sales collateral, manage marketing campaigns and process orders.
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