BtoB

The word according to Celarix's CEO

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Name: Evan Schumacher Title: CEO Company: Celarix Inc., Cambridge, Mass. Goal: "Provide visibility to inventory and shipments around the world in the electronics, retail and high-tech industries."
Evan Schumacher's career hit the ground running—literally.

Upon completing his M.B.A. from the Kellogg Graduate School of Management at Northwestern University, Schumacher went to work for shoe retailer Stride Rite Corp. and manufacturer L.A. Gear Inc. as a "logistics geek." There he honed his expertise before moving on to shipping and logistics company Celarix Inc. 2½ years ago.

Today, he leads a 150-person Internet-based operation that specializes in tracking shipments for companies with revenues of $1 billion and greater. The 31-year-old CEO is passionate about spreading the gospel of the importance shipping plays in conducting e-commerce.

"Logistics is one of the oldest professions, and 10% of the world's gross domestic product is tied up in logistics," Schumacher said. "The Internet seemed a better way than client-server applications to solve the global problem of logistics management."

So far, so good. Such customers as Agilent Technologies Inc., Converge Inc., Abercrombie & Fitch Co., Lowe's Companies Inc., Sharp Electronics Corp. and ShopKo Stores Inc. have paid between $300,000 and $2 million for Celarix's proprietary logistics systems. The company has also raised $59 million in venture capital and is expanding into Asia and Europe.

"This is a global problem we're trying to solve, and I think you'll see us continue to grow internationally through acquisition," Schumacher said.

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