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Word-of-mouth bookshelf

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"The Tipping Point"

By Malcolm Gladwell

Best-seller about how little things can make a big difference.

"Unleashing the IdeaVirus"

By Seth Godin

Ideas are viruses; "sneezers"- or influential individuals-help spread them quickly.

"The Anatomy of Buzz"

By Emanuel Rosen

Create and manage buzz, online and off.

"The Secrets of Word-of-Mouth Marketing"

By George Silverman

Learn the 28 secrets of word-of-mouth marketing.

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