Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Word-of-mouth bookshelf

Published on .

"The Tipping Point"

By Malcolm Gladwell

Best-seller about how little things can make a big difference.

"Unleashing the IdeaVirus"

By Seth Godin

Ideas are viruses; "sneezers"- or influential individuals-help spread them quickly.

"The Anatomy of Buzz"

By Emanuel Rosen

Create and manage buzz, online and off.

"The Secrets of Word-of-Mouth Marketing"

By George Silverman

Learn the 28 secrets of word-of-mouth marketing.

Most Popular
In this article: