By Malcolm Gladwell
Best-seller about how little things can make a big difference.
"Unleashing the IdeaVirus"
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Ideas are viruses; "sneezers"- or influential individuals-help spread them quickly.
"The Anatomy of Buzz"
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Create and manage buzz, online and off.
"The Secrets of Word-of-Mouth Marketing"
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Learn the 28 secrets of word-of-mouth marketing.