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WordStream introduces online SEM/SEO tool

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Boston—Search marketing company WordStream Inc. has made available a new online search engine marketing and optimization solution that includes keyword research, keyword grouping and ad copy creation.

Among its capabilities, the WordStream solution tracks keyword performance, suggests new keywords and turns keyword groupings into pay-per-click campaigns and AdGroups. Workflow tools help prioritize tasks by identifying opportunities for keyword expansion and possible inefficiencies.

WordStream’s SEO and SEM product is priced at $300 to $1,000 per month, based on account requirements, features and support options. A free trial is available at www.wordstream.com/try.

—Christopher Hosford

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