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WordStream releases AdWords campaign management tools

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Boston—Search keyword optimization startup WordStream Inc. has released a new suite of tools to manage Google AdWords paid-search campaigns.

The company’s optimization solution, WordStream for PPC, has been augmented with Campaign Builder and Ad Group Builder. The company said the new tools help suggest new paid-search campaigns and ad groups to target, in order to identify untapped areas of opportunity.

Last year, WordStream raised $6 million in a second round of funding in underwriting led by Egan-Managed Capital and Sigma Partners. The company has raised a total of $10 million in venture capital to date.

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