BtoB

'Workforce Magazine' renamed 'Workforce Management'

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Costa Mesa, Calif.--Crain Communications Inc. announced it will rename Workforce Magazine as Workforce Management. The magazine will also feature a new design and new content. Crain, which publishes BtoB, said the name change reflects a shift in the magazine’s target audience, which includes high-level executives who have advanced beyond "human resources" to the more strategic approach of “workforce management.” The publication’s new features include Data Bank, which provides reports on the economy, labor markets, salaries, wages and benefits.
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