Costa Mesa, Calif.--Crain Communications Inc. announced it will rename Workforce Magazine
as Workforce Management.
The magazine will also feature a new design and new content. Crain, which publishes BtoB,
said the name change reflects a shift in the magazineâs target audience, which includes high-level executives who have advanced beyond "human resources" to the more strategic approach of âworkforce management.â The publicationâs new features include Data Bank, which provides reports on the economy, labor markets, salaries, wages and benefits.