Working 24/7 entails global reach

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After graduating from college, Dave Moore spent 1974 running with the bulls in Pamplona, Spain, trekking through Italy, and making the rounds of German breweries. "I stayed for a year on $600," he said.

A quarter-century later, Moore, now CEO of ad network and direct marketer 24/7 Media Inc., headed up his company's expansion of e-mail service in Europe. This time he was armed with a chunk of 24/7's $90 million in 1999 revenues.

For New York-based 24/7, the past year has been nothing if not global. The company recently capped off its European e-mail blitz with the opening of an office in the financial center of Lausanne, Switzerland. Before that, it won The's opt-in international e-mail list. It has also been building its office network throughout Asia and Latin America.

Moore said 24/7 is simply going where business is to be had. It's a strategy U.S. financiers and automakers have practiced for decades, he said, but that direct marketers are only beginning. "Internet growth rates in the U.S. are far from mature," Moore said. "But they will not grow as fast as in Europe and Asia at this point in time."

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