BtoB

What is working well for lead gen?

Carol Kurimsky, VP-marketing, Ingram Micro

Published on .

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“We typically provide end-user leads to resellers, so the key to avoiding conflict between resellers is to know which end-user each reseller is already working with. Our position as a distributor provides us a unique advantage. We have a seven-year history of business done between resellers and end-users, so we can target our leads for maximum impact and without disrupting key business relationships.”
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