Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


World Marketing acquires AMS Response

Published on .

Dallas—World Marketing, a direct marketing company, announced it has acquired AMS Response, a direct marketing lettershop.

Financial terms of the deal were not disclosed.

This marks Dallas-based World Marketing’s second acquisition this year. It acquired MBS, a database marketing company, in March.

AMS President Tom Duchene was named VP-business development for World Marketing-Los Angeles. He reports to Mac Rodgers, president-CEO of World Marketing.

AMS operations and staff will be merged into World Marketing's office in La Mirada, Calif.

World Marketing provides production services, including lettershop and fulfillment, and handles database marketing, analytics and direct marketing creative.

—Carol Krol

Most Popular
In this article: