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BtoB

Worldata adds more Ziff Davis Media lists

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Boca Raton, Fla.—Worldata said Friday it has taken over list management for several additional Ziff Davis Media postal and e-mail customer files.

These include both postal and e-mail Channel Insider lists; eSeminar Attendees postal and e-mail lists; and the What’s New Now e-mail list. The lists, which combined total more than 1 million names, are new to the market.

Worldata already managed 11 b-to-b controlled circulation magazine subscriber files for Ziff, including those of Baseline, CIO Insight and Interactive Week.

—Carol Krol

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