BtoB

Worldata finds b-to-b e-mail lists command highest price

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Boca Raton, Fla.—Permission-based b-to-b e-mail lists are the highest-priced list category, with an average price of $287 per thousand, according to list manager Worldata’s Fall 2004 List Price Index. That’s up $8 per thousand from a year ago.

Worldata said the highest-priced files are in niche b-to-b categories rather than general business-oriented lists.

Separately, Worldata announced it has won list management for 101communications’ direct mail and e-mail lists. The technology media company’s lists, which contain 1.5 million names, had been managed in-house for the past year.

—Carol Krol

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