Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Worldata index shows first ever comprehensive list price decline

Published on .

Boca Raton, Fla.—List prices for direct marketing campaigns have experienced a price decline in every category, according to a Worldata study. It’s the first such comprehensive decline in the company’s 20-plus years of tracking list prices, according to Worldata.

B-to-b permission-based e-mail showed the largest price decrease from the previous year, according to Worldata’s Fall 2008 List Price Index, with an October 2008 straight average price of $293/M, a decrease of $12/M from 2007. The second largest price decrease occurred among b-to-c permission-based e-mail lists.

For the first time Worldata tracked b-to-b international permission-based e-mail, which it pegged at $420/M.

—Christopher Hosford

Most Popular
In this article: