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BtoB

Worldata launches research division

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Boca Raton, Fla.—List management company Worldata announced it has launched a new corporate division, Worldata Research, featuring ListPriceIndex.com.

Worldata Research will provide free industry research as well as custom research services for key clients.

For more than 20 years, Worldata has conducted primary research in order to publish its quarterly List Price Index, a report on list rental pricing trends across the market.

“In the future, Worldata Research, via ListPriceIndex.com, will be releasing a number of free industry tools and reports to help benefit the direct marketing community as a whole,” said Jay Schwedelson, corporate VP of Worldata in a statement. “We chose to expand our business into research because it is important for our clients and other marketers to understand what’s happening, why and how they can adapt in order to stay ahead of the DM game.”

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