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BtoB

Worldata turns to new e-mail lists

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Boca Raton, Fla.-Worldata/WebConnect has started to market three new opt-in e-mail files. The list-marketing specialist said it has added lists covering architects, engineers and construction project managers, management professionals and Linux developers. The lists include Internet addresses, as well as postal addresses. The move is significant because few b-to-b e-mail-marketing lists exist today, and such lists are valuable to companies seeking to build one-to-one marketing programs over the Internet.
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