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BtoB

Worldata wins four lists

Published on .

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Boca Raton, Fla.—List manager Worldata has been awarded exclusive list management of four lists: BCC Research; IBM’s Power Architecture e-Newsletter; Asset Protection Executive magazine; and Contemporary Long Term Care magazine.

The files collectively total more than 600,000 b-to-b professionals.

The largest, with more than 500,000 names, is BCC Research (formerly Business Communications Co.), a market research company that produces reports, newsletters and conferences for industrial, pharmaceutical and high-tech companies. The list was previously managed by Name Finders.

IBM’s Power Architecture list and the Asset Protection Executive list are new to the market. The Contemporary Long Term Care list was previously managed by Direct Media.

—Carol Krol

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