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Worldwide media slump seen ‘coming to an end’

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London—The worldwide media slump "is coming to an end," according to this year’s "FIPP/ZenithOptimedia World Magazine Trends 2004/2005" reference book.

The sourcebook, released Tuesday, points out that the magazine industries in countries such as Russia, Thailand and Argentina are showing strong ad spending gains after "precipitous declines in prior years."

But the sourcebook is not as optimistic regarding b-to-b ad spending, as b-to-b marketers continue to move their budgets to Web sites, trade shows and search engines.

In addition to its analysis of the magazine industry in 70 countries, ‘Top 50’ magazine tables, advertising expenditure trends and forecasts, and regional summaries, this year’s sourcebook includes advertising expenditure forecasts for 2006.

—Sean Callahan

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