Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Worldwide media slump seen ‘coming to an end’

Published on .

London—The worldwide media slump "is coming to an end," according to this year’s "FIPP/ZenithOptimedia World Magazine Trends 2004/2005" reference book. The sourcebook, released Tuesday, points out that the magazine industries in countries such as Russia, Thailand and Argentina are showing strong ad spending gains after "precipitous declines in prior years." But the sourcebook is not as optimistic regarding b-to-b ad spending, as b-to-b marketers continue to move their budgets to Web sites, trade shows and search engines.

Most Popular
In this article: