BtoB

Worldwide media slump seen ‘coming to an end’

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London—The worldwide media slump "is coming to an end," according to this year’s "FIPP/ZenithOptimedia World Magazine Trends 2004/2005" reference book. The sourcebook, released Tuesday, points out that the magazine industries in countries such as Russia, Thailand and Argentina are showing strong ad spending gains after "precipitous declines in prior years." But the sourcebook is not as optimistic regarding b-to-b ad spending, as b-to-b marketers continue to move their budgets to Web sites, trade shows and search engines.

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