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WPP acquires Yankelovich

Published on .

New York—WPP Group announced the acquisition of research company Yankelovich Holdings for an undisclosed price. WPP will merge Yankelovich into Henley Centre HeadlightVision, its consumer trends and futures research and consulting company. WPP is the parent company of media agencies MindShare, Mediaedge:cia and MediaCom.
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