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WPP Digital forms new digital production unit

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New York—WPP Digital, the digital investment and operating business of WPP Group, announced the formation of Deliver, a global digital production unit.

Neal Prescott has been named CEO of the new unit. Prescott was previously exec VP-global head of technology enablement at Digitas.

The new business unit will leverage WPP’s existing digital production capabilities in Asia, Eastern Europe, Latin America and South Africa.

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