WPP to form digital agency Possible Worldwide

Published on .

Most Popular
New York—WPP will consolidate four of its digital agencies into a new global agency called Possible Worldwide, based in New York. Agencies forming the new unit are Schematic, New York; Bridge Worldwide, Cincinnati; Blue Interactive Marketing, Singapore; and Quasar Media, New Delhi, India. The agency will operate in 17 countries, serving clients including AT&T, Dell, General Mills, Microsoft Corp. and Procter & Gamble Co.
In this article: