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BtoB

WPP forms employee communication unit

Published on .

NEW YORK -- WPP Group plc announced Wednesday the formation of Banner McBride North America, a business unit dedicated to addressing employee communication and the integration of internal and external strategies. The move follows WPP's launch of Banner McBride in the United Kingdom two years ago. Max Caldwell, currently director of Towers and Perrin's worldwide employee communications practice, will head Banner McBride North America as chairman and CEO.
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