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BtoB

WPP Group and Forbes to form custom publishing company

Published on .

London--WPP Group plc, which vies with Omnicom Group Inc. to be the largest advertising company in the world, plans to form a publishing joint venture with Forbes Inc. Terms weren't disclosed. The joint venture, which will be called Custom Media Group, will produce magazines, newsletters, annual reports and Internet sites for WPP companies, which include J Walter Thompson Co. and Ogilvy & Mather Worldwide.
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