×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

WPP Group unit buys major stake in Irish Marketing Surveys

Published on .

Most Popular
London--WPP Group, the third-largest advertising holding company in the world, said Thursday that Millward Brown, its wholly owned brand and communications research firm, has acquired 87% of Irish Marketing Surveys Group Ltd. Founded in 1963, the IMS Group is the largest full-service market research organization in Ireland, comprising three major companies: Irish Marketing Surveys (to be rebranded as Millward Brown IMS) and Lansdowne Market Research, based in Dublin, and Ulster Marketing Surveys (to be rebranded Millward Brown Ulster), based in Belfast .
In this article: