WPP Group unit buys major stake in Irish Marketing Surveys

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London--WPP Group, the third-largest advertising holding company in the world, said Thursday that Millward Brown, its wholly owned brand and communications research firm, has acquired 87% of Irish Marketing Surveys Group Ltd. Founded in 1963, the IMS Group is the largest full-service market research organization in Ireland, comprising three major companies: Irish Marketing Surveys (to be rebranded as Millward Brown IMS) and Lansdowne Market Research, based in Dublin, and Ulster Marketing Surveys (to be rebranded Millward Brown Ulster), based in Belfast .
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