Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


WPP's Kinetic launches real-time out-of-home ad buys

Published on .

London—WPP's Kinetic Worldwide has started serving digital out-of-home ads in real time, using technology developed by sibling company Spafax Networks. The companies said this marks the first time that real-time serving and analysis will be available for the place-based ad market. The technology provides reporting of ad delivery and impressions in real time, enabling advertisers to make changes on the fly. An initial user of the new service, called SN: Xchange, is Zurich Insurance Group.
Most Popular
In this article: