New York—Audience buying company Xaxis, a GroupM unit that is part of the WPP network, announced the opening of a Hong Kong office.
Andy Chung has been appointed to lead the office as director, Hong Kong. Prior to joining Xaxis, he was business director, Hong Kong, at digital advertising network Tribal Fusion.
Xaxis will work with GroupM Hong Kong to help regional marketers implement audience-buying campaigns on multiple digital media channels using Xaxis' data management platform, the companies said in a statement. Xaxis has offices in the region in Australia, mainland China, Malaysia and Singapore.
“Hong Kong is a quickly developing market in terms of publisher maturity and consumer behavior, making it a natural fit for Xaxis products as we continue our expansion in the Asia-Pacific region,” said Michel de Rijk, managing director of Xaxis Asia Pacific, in a statement.