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BtoB

WPP taps U.S. ambassador to U.K. as nonexecutive chairman

Published on .

London--WPP Group plc, the world's biggest advertising agency conglomerate, has tapped Philip Lader, the outgoing U.S. ambassador to the U.K., as its nonexecutive chairman. He is expected to have much authority over WPP's U.S. agencies, including Young & Rubicam Inc., Olgivy & Mather and J. Walter Thompson. He replaces Hamish Maxwell, who is retiring. WPP is active in many U.S. b-to-b e-commerce initiatives, including Roundarch Inc., the Chicago-based marketing e-consultancy it owns with Deloitte Consulting and BroadVision Inc.
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