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WPP’s GroupM acquires IEG

Published on .

New York—WPP Group's GroupM division, which oversees the operations of MediaCom, Mediaedge:cia and MindShare, Wednesday said it has acquired IEG, a Chicago-based publisher of newsletters and data about sponsorships and event marketing. Financial terms were not disclosed. Media investment bank DeSilva & Phillips represented IEG in the transaction.

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