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Everything that is wrong with marketing can be found in the AMA's new definition

By Published on .

The definition of "marketing" is pretty fluid these days, what with
the constant upheaval throughout media, marketing and advertising (not
to mention corporate America). The American Marketing Association
recently chimed in with a new definition of the word. But as marketing
veteran Mike Smock makes clear in the latest vSente's blog, that
definition is gauzy at best.

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