New York--Dow Jones & Co. announced Monday that advertising linage in The Wall Street Journal
declined 9.4% in February, compared with a decline of 21.5% in February of last year. Year-to-date total linage has declined 5.6%, compared with a 27.4% decline in 2002. Technology linage was down 43.3% in February and financial advertising was down 42.7%. Despite the declines, Dow Jonesâ exec VP-COO Rich Zannino said in a statement, âWeâre pleased that total Journal
linage so far this quarter is ahead of expectations, driven by strong general and classified advertising.â Despite uncertainty related to a possible war with Iraq, Zannino reaffirmed Dow Jonesâ previous guidance for the first quarter.