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‘WSJ’ ad linage down in July

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New York—Dow Jones & Co. reported Tuesday that advertising linage at The Wall Street Journal’s U.S. edition decreased 7.9% in July compared with July 2003. In the Journal’s technology category, linage decreased 28.3% in July due to declines in communications, computer hardware and software advertising, partially offset by increases in personal computer and b-to-b e-commerce advertising. Year-to-date linage at the Journal was up 3.2%. At Barron’s, national advertising pages decreased 9.4% in July because of weakness in financial and technology advertising. Year-to-date, pages were up 17.5%. Internationally, both The Wall Street Journal Europe and The Asian Wall Street Journal posted double-digit ad linage declines in July compared with July 2003.
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