BtoB announces sponsors for ‘Open House’

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New York—The Wall Street Journal Online announced several sponsors for its "Open House," a program that offers readers free access to this week. The program, which runs through Friday, is designed to give readers a trial subscription to and showcase its online features and editorial content. Sponsors include Adobe and Nokia. The Wall Street Journal Online is also offering a sweepstakes, sponsored by American Express Co., with a grand prize including a trip for two on a six-night cruise aboard the Queen Mary II.

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