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WSJ Digital Network partners with Microsoft for contextual and paid search advertising

Published on .

New York—The Wall Street Journal Digital Network announced an agreement in which Microsoft Corp. becomes the exclusive third-party provider of contextual and paid search advertising for its network of Web sites, including AllThingsD.com, Barrons.com, MarketWatch.com and WSJ.com. The addition of these sites brings 20 million more unique monthly visitors to the Microsoft advertising network.

In other news, WSJ.com is adding a new feature that allows users to see which of its stories are popular among their Facebook friends. The feature, which went live Wednesday, is called Seen This? It is opt-in and can be added to a user’s WSJ.com or Facebook home page.

The application is powered by Loomia, which already provides the feature People Who Read This ... Also Read These Stories, which runs next to the text of stories appearing on WSJ.com.

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