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'WSJ,' 'FT' roll out marketing efforts

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New York—Two business newspapers launched marketing efforts this week. The Wall Street Journal is making its subscription content available today to all users during its 24-hour digital Open House. Jaguar Cars is the sponsor of the open house, which also includes access to the Journal's iPad and iPhone apps. On Tuesday, the Financial Times unveiled an interactive marketing campaign in Grand Central Terminal. The FT Graphic World features 3-D interactive film projections that tell business and technology stories and were created in collaboration with David McCandless, author of “Information Is Beautiful” (Collins, 2010). DDB, London, helped create the FT campaign, which also includes online banners, outdoor advertising in Times Square and ads on taxi screens in New York.
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